Book Review – Hooked: How to Build Habit Forming Products

Recently, I read the book Hooked: How to Build- Habit Forming Products by Nir Eyal. The book takes on the connection between behavioral psychology and successful online and electronic products. Eyal proposes a four-step model, called The Hook Model, for building products that can become part of daily habits. He uses Twitter, Instagram, Farmville, Pinterest, …

Strategic Dilemmas: How can change management spark long term sustainability?

Everyone knows executive leadership and management plays a large role in their corporation by creating a roadmap for the company, and having the final say in big business decisions. It’s why they are paid the big bucks. Every management team in the world has a goal to increase profitability and shareholder value. Therein lies one …

Revolutionizing Transportation: Navigating Mobility as a Service (MaaS) Strategy

The hype around autonomous vehicles (AVs) for consumer use has been growing at an almost exponential rate since Elon Musk announced anyone would be able to sleep in their car on the way to work in 2016. However, the implementation of AVs is much more complicated than simply selling cars that can drive themselves. The …

Zooming into the Future: Can Zoom remain relevant in post-pandemic culture?

In the coming months and years, Zoom will have to learn from its past to continue to maintain the market share it once held in the video communication industry. Just as Zoom once overcame Skype and Co, its vulnerable to losing a large volume of customers. From my perspective, Zoom must adapt in a different …

A Self-Determined Future? Live video content is reshaping our lives

Human motivation has been studied for decades as we try to understand our purpose in society. Every individual has their own decision-making process that drives them toward certain outcomes. This decision-making process is affected by intrinsic and extrinsic motivations that have been studied by psychologists for decades as we try to understand what’s behind our …